{"product_id":"matcha-daily-bio-30gr","title":"Matcha Daily Organic 30gr","description":"\u003cp\u003eMatcha tea is much more than just a drink: it is a sensory and cultural experience, deeply rooted in Japanese tradition. This very fine powdered green tea stands out for its bright green color, intense and vegetal flavor, and extraordinary beneficial properties.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eMain characteristics of matcha tea:\u003c\/p\u003e\n\u003cp\u003e🌱 Visual appearance:\u003c\/p\u003e\n\u003cp\u003eMatcha appears as a very fine powder with a bright emerald green color, a sign of high quality and a meticulous production process. The tea leaves are grown in the shade in the weeks before harvesting, to increase chlorophyll and maintain a vibrant color.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e👃 Fragrance:\u003c\/p\u003e\n\u003cp\u003eIt gives off a fresh, herbaceous aroma, with marine notes and a light sweet hint, which anticipates the intensity of the flavor.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e👅 Flavor:\u003c\/p\u003e\n\u003cp\u003eThe taste of matcha is deep and complex: strong umami, with a hint of bitterness balanced by natural sweetness. It leaves a long, elegant, almost creamy aftertaste on the palate.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e💪 Benefits for the body and mind:\u003c\/p\u003e\n\u003cp\u003eVery rich in antioxidants (catechins), especially EGCG, matcha helps fight free radicals. It contains theine (tea's version of caffeine) which, together with the amino acid L-theanine, promotes calm and prolonged concentration, without the energy peaks and dips typical of coffee.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e🫖 Ritual preparation:\u003c\/p\u003e\n\u003cp\u003eIn the Japanese tea ceremony, matcha is carefully prepared: it is sieved, then beaten with a chasen (bamboo whisk) in hot, not boiling water, until a silky foam is created on the surface. Every gesture has a meaning, and preparation becomes a moment of meditation.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eIn short:\u003c\/p\u003e\n\u003cp\u003eMatcha tea is a refined, energizing and healthy drink, but also an invitation to slow down, to attention to detail, and to awareness. It is the tea that is enjoyed with the eyes, with the nose, with the mouth - and with the mind.\u003c\/p\u003e","brand":"Tea World Shop","offers":[{"title":"Tin (30g)","offer_id":59537286201689,"sku":null,"price":20.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1060\/5133\/8585\/files\/1523.jpg?v=1790077176","url":"https:\/\/teaworldshop.it\/en\/products\/matcha-daily","provider":"Tea World Shop","version":"1.0","type":"link"}